WANT TO REACH pet parrot owners? ParrotChronicles.com is one of the best-read parrot-related sites on the Internet, with over 600,000 unique visitors and 9 million hits received in 2008. Currently, we attract an average of 1,800 visitors daily.

Who reads ParrotChronicles.com?
Based on an unscientific sampling (survey questions answered by a 1900-member mailing list), the largest percentage of readers (29.75 percent) are between the ages of 40 to 49, followed by 50 to 59 (25 percent) and 30 to 39 (16 percent). The majority (72 percent) are female. Most have attended at least some college, 20 percent have a degree and 15 percent have a graduate degree.

Readers engage in a wide variety of occupations ranging from accounting to journalism, although the largest percentage falls into the "other" category, followed by professional/managerial (15 percent). About 7 percent each are in administrative positions and run a household, 4 percent are college students or faculty, and 11 percent are retired.

Over half own more than one bird - and 22 percent of that number own five or more. Thirty one percent own just one bird. Small percentages have finches or other nonhookbills or have not yet acquired a bird.

The most popular type of parrot owned is the African grey (33 percent), followed by the cockatiel (27 percent), Amazon (25 percent), macaw (22 percent), and cockatoos and conures tying at 21 percent. Other breeds - Senegals, Quakers, caiques, eclectus, Jardine's, lorikeets, lories, parrotlets and pionus - each garner less than 10 percent. Most readers got their parrots from a breeder or pet store (86 percent). About 11 percent went through a shelter. Forty-nine readers (3.88 percent) found a bird flying free. Most (36 percent) have owned their birds between four and 10 years, followed by 1-3 years (20 percent) and 10-20 years (18 percent). Six percent have had birds for over 20 years.

Well over half our readers feed their birds pellets, but 67 percent also buy food treats at least once a month. Almost half (48 percent) buy bird toys at least once a month (31 percent purchase toys every few months). Almost three-quarters own at least one bird-care book, with 69 percent owning three or more books.

When asked to check all that apply, the largest percentage (65 percent) wanted to see more product information on toys, followed by food treats (49 percent), behavior modification (45 percent), pelleted food (43 percent), books (41 percent), perches (37 percent) and cages (34 percent). Readers were also interested in parrot-related artwork (22 percent), training tapes (19 percent), clothing (17 percent), grooming aids (14 percent), harnesses (13 percent), pet sitters (12 percent) and bird diapers (10 percent).

ParrotChronicles.com readers depend heavily on the Internet for finding information about parrots. Over half (53 percent) say they rely on the Internet at least as much as they do print. Twenty-three percent prefer going online to reading a book or magazine about parrots. Only 36 percent choose print over the Web.

Available ad sizes
We offer affordable advertising space in standard and custom sizes. For standard Button, Vertical Button, Tall Button, Small Banner, and Large Banner sizes and pricing, see below. To arrange for a custom size, please call (510) 769-7864.

Placement
You may request an ad on any page at ParrotChronicles.com. At a minimum, all advertisers are placed on the following eight pages, which have the highest traffic: home, Parrot Index, Ask Dr. Harris, Bird Clubs, Behavior, Article index, FAQ, and Bird rescue groups. For guaranteed placement on a page, add 10 percent to the cost of the ad. Possible locations by size are:

Larger ads: Call or e-mail for quote: (510) 769-7864, or bannercreation@parrotchronicles.com.

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